Elford/De La Forêt
magic + logic intermix for this photography duo
I was tasked by the multi-talented duo Jesse-Leigh Elford and Juanel de la Forêt to brand the next phase in their journey as a working couple. Inspired by the joining of their personalities and shared work ethic, the logo is a harmony of sorts, while still maintaining their individual characteristics.
The secondary logomark is a shorthand form of the primary logo, conveying the same branding in a compact format.
A mapped out version of their two complimentary personalities.
The slash forms a robust element, carried across the entire identity.
Images Elford/De la Forêt