Elford/De La Forêt

magic + logic intermix for this photography duo

I was tasked by the multi-talented duo Jesse-Leigh Elford and Juanel de la Forêt to brand the next phase in their journey as a working couple. Inspired by the joining of their personalities and shared work ethic, the logo is a harmony of sorts, while still maintaining their individual characteristics.

WWW.ELFORDDELAFORET.COM

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The secondary logomark is a shorthand form of the primary logo, conveying the same branding in a compact format.

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A mapped out version of their two complimentary personalities.

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The slash forms a robust element, carried across the entire identity.

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CREDITS

Images Elford/De la Forêt